LLCE - Self-Expression And Construction To what extent Taylor Swift’s legacy is more than music ?
Publié le 11/03/2024
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LLCE - Self-Expression And Construction
To what extent Taylor Swift’s legacy is more than music ?
INTRO : Hello everyone, today I would like to introduce you to an artist I am
in awe for, she’s one of the most influent and most powerful artist in nowadays
music industry : Taylor Swift.
She’s so powerful that the Bloomberg magazine
said that she is the music industry.
That is why today we’re going to wonder to
what extent her legacy is more than music.
In a time we will see that her
legacy is based on music and in another time, we will see that she is more,
that she is a breakthrough, once in a generation artist.
I.
A musical legacy like no-one else
- Finding your place in an established environment : Country music is
ingrained in the DNA of America and Americans.
In fact, in 2018, 51% of
Americans reported listening to country music on a monthly basis or more.
So, yes, this genre was and continues to be highly popular.
However, a
majority of country music consumers were individuals born between 1946
and 1980, encompassing the post-war baby boom generation and Generation
X.
From a very young age, Taylor Swift was drawn to this genre and artists
like Dolly Parton, to whom she holds great admiration.
This led her affluent
parents to spare no expense in providing their daughter with everything she
needed to succeed, including vocal lessons with the biggest stars of the time
and acting classes on Broadway.
- Making new with old: When Taylor Swift released her debut album, "Taylor
Swift," in 2006, it was an immediate success and garnered critical acclaim.
However, it was perceived by an older and predominantly male audience as
merely the work of a young woman singing about her exes and issues that
didn't resonate with their demographic.
Nevertheless, the album was
certified 7x Platinum.
Her next two albums, "Fearless," "Speak Now," and
"Red," all of which featured songs written by Swift herself, were also critical
and commercial successes, contributing to Swift's emergence as the
flagbearer of country music for a new generation, the Millennials.
- Changing Musical Genres to Expand Horizons: With "Red," Swift's fans,
known as Swifties, noticed a shift in sound from country to almost pop,
which was also reflected in her style.
Gone were the curly hair and natural
lips, replaced by straight hair and red lipstick.
With her album "1989"
released in 2014, Swift fully transitioned from country to pop, a genre
dominating the charts at the time.
This transition, which began with her
previous album, resonated with her fan base, as evidenced by the success of
singles like "Shake It Off"....
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